April 21, 2011

Easy Web Video

Presenter: Judy Baker & Peter Ivory

After the Meeting Follow Up Info

What to tell your clients how to prepare to be videotaped: VOM Video Production Checklist You can share this with your clients as long as you leave Visual One Media's (and Peter and Judy's) names on the document.

Powerpoint Slides from Presentation: Tips on Marketing Using Video

The secrets to making high quality videos on a modest budget

YouTube gets more than 2 billion video viewers daily. Internet users search YouTube mores frequently than they search Google, and they are looking for your expertise. If you are not using YouTube in your marketing, you are missing out on one of the most direct and easy ways to reach your customers.

Over 500,000 new videos are uploaded to YouTube every day making it one of the most popular sites on the internet. When you upload videos to YouTube you can get ranked on the first page of Google almost instantly.

Web video is an easy way to promote your products and services and build rapport with your clients and prospects. Peter Ivory and Judy Baker of Visual One Media will show you how to easily create web video that gets you ranked highly in Google and they will provide you with a checklist of what you need to get started.

What you'll learn:

  • What equipment you need to get started
  • How to avoid common mistakes
  • The five things you can do to make your videos stand out and look more professional
  • How to drive traffic to your blog and website using web video
  • How to get your videos on the first page of Google searches
  • Examples of web video that has gone viral
  • How creating a YouTube channel can help you get lots of viewers on YouTube and Facebook
  • How to create compelling web videos with a variety of cameras including Flip and Sony handheld cameras
  • How to create slideshow videos that can be uploaded to YouTube and Facebook to promote your products and services

Visual One Media brings together communication experts Judy Baker and Peter Ivory. They help businesses tell their story with impact. They also work independently as Completely Creative and Studio Arts Productions.

Peter Ivory is a producer, cinematographer and visual artist based in Sausalito. He specializes in developing media that tells a story for small to mid-sized companies. As Partner and Chief Technical Officer at Kline Hawkes Venture Capital, he was responsible for vetting technology investments and working with Portfolio companies.

Peter is the President and owner of Magus Designs, a Design and Software development company for Fortune 500 and mid-size companies in the Financial, SemiConductor, Real Estate, Retail and Video Production sectors. You can reach Peter at pivory@well.com


Judy Baker helps consultants take bite-sized actions that stimulate profits. She hones in on what turns prospects into customers. Her clients gain confidence, clarity and traction by reducing the gap between contact and contract. Judy is a certified Action Plan Marketing Coach who creates effective marketing solutions that transform your business.

She is a popular speaker, trainer, coach, consultant and graphic designer with expertise in publishing (print, video, audio, and social media), performing and making connections. Her career has included head of Human Resources for Sutter Home Winery and executive assistant to Michael Mondavi and Gary Ramona at Robert Mondavi Winery.

Judy also worked with two highly innovative start-up food and beverage companies in Marin before she opened the doors of her marketing and design services company in the early 1990s.

Email Judy at success@creative1.com and visit her blog: www.creative1.com/successnotes.

North Bay Internet Society

Meetings: Third Thursday of Every Month
2012 Schedule:
No Meetings in Aug. & Dec.

We usually meet in the Tarsier room at O'Reilly's buildings at the north end of Sebastopol

Doors open for socializing at 6:30 PM, "formal" meeting begins at 7:00 PM. Pot-luck refreshments.