April 19, 2012

Search Engine Optimization: A Brief Look Back at Lessons Learned; Best Practices Going Forward

Presenter: Phil Hershkowitz

POST MEETING UPDATE – Find Phil's slides at: http://bit.ly/phil-nbis-talk

About once a year we need to revisit the subject of SEO — an ever changing topic.

In this talk, Phil will discuss what he has learned from 5 years of Internet Marketing and practical hands-on SEO experience. He will talk briefly about some significant changes in SEO over the past year and offer recommendations on how to optimize your web site to rank well in Google and generate more traffic to your site.

Topics covered will include:
Off Page Ranking Factors

  • How important are "social signals" to search engine ranking?
  • The minimum effective dose for busy small business owners: Concentrate on Google which will generate 60-90% of your traffic.
  • Important local ranking factors: nap plus map (Name, address, phone number plus Google Maps). What is schema.org
  • Google places: Claiming your Places Page. Geo-tagging and keyword tagging photos and videos.
  • Local data: What are citations and why they matter. Where does Google Places get its information? Which directories are most important.
  • Backlinks: Relationships and directories.
  • Press releases: Do they matter?
  • Let's do Email: I'll have my email autoresponder email you.

On Page Ranking Factors

  • Wordpress is your friend. Handy Wordpress plugins for SEO.
  • Tag, your it: meta-tags, alt-tags, h1 tags. To boldly tag where no one has tagged before.
  • Domain and domain names - what's important.
  • Let's talk hosting: Dreaming of Gators. Ruby: The Webvanta advantage.
  • Cool tools
  • ifttt and more
  • Content, blogging and why it doesn't matter if you can't write: serv.io, textbroker and iwriter.

About Phil Hershkowitz
Phil is an experienced Internet Marketer and Search Engine Optimization Specialist. He works for an agency where he handles many SEO clients and specializes in local SEO.

Phil has worked with computers since 1974 and has used the Internet since 1994 when he installed his first browser while working at Stanford (where he neglected to ask Yahoo founder Jerry Yang for a job).

North Bay Internet Society

Meetings: Third Thursday of Every Month
2012 Schedule:
No Meetings in Aug. & Dec.

We usually meet in the Tarsier room at O'Reilly's buildings at the north end of Sebastopol

Doors open for socializing at 6:30 PM, "formal" meeting begins at 7:00 PM. Pot-luck refreshments.